Advertising / Being Economical / Running a Business / The state of the economy

Reach vs. Frequency in Radio Advertising

Five years ago when I started doing marketing for car dealerships, frequency was all the rage. Dealers wanted hard-hitting spots Wednesday through Saturday the last two weeks of the month. Not knowing any better, I didn’t contest, though I thought it a little strange that 1) they thought people would come in a buy a … Continue reading

Politics / The state of the economy

What I Want is a Peaceful Soul. What I Need is a Bigger Gun.

I am starting to wonder whether President Obama is the personal, celebrity marketer for gun companies. Gun sales have skyrocketed since his election. Obviously this is from fear from Obama’s anti-gun history but, seriously, gun companies could not have picked a better marketing campaign. Though it may be low on his list of priorities, everyone … Continue reading