Advertising / Being Economical / Running a Business / The state of the economy

Reach vs. Frequency in Radio Advertising

Five years ago when I started doing marketing for car dealerships, frequency was all the rage. Dealers wanted hard-hitting spots Wednesday through Saturday the last two weeks of the month. Not knowing any better, I didn’t contest, though I thought it a little strange that 1) they thought people would come in a buy a … Continue reading

Advertising / Being Economical / The state of the economy

Recession Trends Apparent in Advertising

Has anyone else noticed a shift in marketing during these Tough Economic Times (TET)? Everybody’s jumping on key terms in their advertising like “stimulus money, bail-out, conserving, recession. We went to Winger’s for dinner tonight and I saw a Citibank commercial that made me laugh. It shows different people giving advice on how to save … Continue reading